Consultation Experience

Consultation Experience

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Senior EDesign Consultant (Virtual Office)

EDesign Consulting Ltd. – August 2016 – Present
Developed digital consulting firm specializing in e-learning, course development, instructional design, and digital performance development training.

  • Collaborate with clients in developing eLearning courses, programs, and virtual training that increases productivity and improves results.
  • Assembled PowerPoint conversion to appropriate eLearning content such as Adobe Captivate, Articulate, Flash with XML and Lectora.
  • Designed and Developed virtual training which incorporations effective learning strategies for a global audience.
  • Assessed, designed, and managed targeted training opportunities including job aids, training material, coaching tools, interactive games, webinars, mobile learning, learning apps, testing, and certifications.

Senior Marketing Consultant (Virtual Office)

RKG Marketing Inc. – December 2007 – August 2016
Created and implemented RKG Marketing Inc. consulting and training center (online and offline) specializing in cutting-edge marketing solutions tailored to the needs of RKG clients.

  • Created successful Email and Social Media Marketing campaigns to attract new RKG clients and retain existing clients.
  • Developed strategic platforms for successful RKG Marketing programs. Served RKG clients in the areas of Affiliate Marketing, Branding (online and offline), Digital Marketing, Social Media Marketing, Marketing Consultation, SEO and SEM.

Red-Shift Expert (Virtual Office)

Cornell University, Data-Driven Marketing Program – June 2013 – July 2014
Served as one of ten Red-Shift Experts for ECornell Executive MBA online program.

  • Courses facilitated include: Data-Driven Marketing, International Hospitality Management, Measuring Customer Preferences with Conjoint Analysis, Segmentation and Targeting with Cluster Analysis, Positioning with Perceptual Mapping, Predicting and Managing Customers’ Lifetime Value, and Market Response Modeling.
  • Facilitated effective digital marketing methods as it relates to personal, professional, and academic achievement.

Marketing Manager (Atlanta, GA)

Atlanta University Center Consortium – January 2004 – December 2007
Originated and implemented marketing strategies to bolster customer relationships partnerships, and customer-loyalty programs.

  • Researched industry trends in an effort to forecast demand, sales, and competition for Morehouse College, Spelman College, and Clark-Atlanta University.
  • Gathered industry trends and marketing research through primary and secondary sources.
  • Assembled customized marketing packets used in presentations to clients and company representatives.
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